Raycom Media is one of the largest privately-owned local media companies in the United States. It owns and operates 65 television stations across the country, covering 16% of US households.
With a perishable inventory of advertising timeslots, Raycom Media has a slim and unforgiving window to maximize advertising revenue. It is necessary to predict demand and accurately set pricing for programming months in advance. Historically, however, pricing has been established solely by human intuition.