Pokémon GO has become a surprisingly (even for those who were watching it closely) successful game, or at the very least a very successful social experiment. It has firmly established the allure of an augmented reality game that leverages a known IP or major franchise. It has shown that people are willing to go to great lengths to play a game, and it has created an interesting cultural touchstone, especially for individuals who grew up during the original popularity of the franchise.
As someone who was in middle school when the franchise dropped in America (and had already been playing the games in their original Japanese version, #nerdcred) I was interested in giving it a whirl with some friends. Even people who were very into or aware of the franchise became interested, wanting to see what the big deal was.
So my wife, two friends, and our daughter (strapped along for the ride in a baby carrier) went out to explore sites and catch Pokémon in the greater Cincinnati region.
The experience was fun, and we made a lot of great memories collaborating with other people we stumbled across – to the point that we had 30-40 people working together in Yates Cove on Sunday. I can see it being a pleasant social activity to do with friends, as well as something to do while traveling to get an understanding of the area.