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  • Advanced Analytics Group Case Studies
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Sales and Marketing Analytics

When Teradata, a leading global provider of large-scale data warehousing and business analytics technologies, needed a powerful, cost-effective solution to understand its sales pipeline, it turned to KiZAN for help.

Challenges

  • Needed visibility to current and historical sales performance
  • Needed proper forecasting of subscription revenue through life of contract

Solution

  • KiZAN developed a cloud-based end-to-end business analytics solution based on Azure SQL Database and Power BI
  • Close integration with Microsoft Dynamics 365 allowed for Power BI dashboards to be embedded directly into the CRM system, providing a convenient unified user experience and a rich array of data visualization options

Results

  • The business intelligence solution enabled the Teradata sales team to not only analyze the sales pipeline, but also to project service and subscription revenue throughout the life of their contracts (previously unavailable)
  • TeraData continued to uncover business cases for Power BI and deployed 10,000 licenses companywide

 

Case Studies